ROW 1 COL - MOD - 10 X 10 - Guillermo Andrade  - HERO BANNER - IMAGE

“DENIM” BY GUILLERMO ANDRADE

Guillermo Andrade approaches denim not simply as fabric, but as memory structured into form. Looking to the Off-White™ archive and to Virgil Abloh as both friend and creative catalyst, the founder and creative director of 424 studies the layering, workwear references and repetition embedded in the brand’s language — not to reproduce them, but to understand the architecture behind them and move it forward.

The room translates that process into a physical exploration of memory, construction and reinterpretation. Denim becomes both material and archive: something resilient and resistant that carries traces of what came before while providing the foundation for something new

ROW 4 - COL - MOD - 10 X 10 - Guillermo Andrade - IMAGE

About The Talent

GUILLERMO ANDRADE

-

The mastermind behind the cult Los Angeles streetwear label 424, Guillermo pairs his deep design expertise with the concept of Virgil as muse, as the Off-White™ founder was both an incredible friend to and creative.