Emotion can be as powerful as a logo. The Spring Summer 2025 collection was triggered by a trip to Ghana, Virgil’s birthplace and somewhere he constantly referred to in his work. It incorporates references and emotions shared by Ib Kamara of what America, and New York in particular, represents in the collective African imagination: a utopia of opportunity.

The name "DUTY FREE" embodies the connection between America and Africa, using sportswear as a cultural facilitator. Partnership with contemporary Ghanaian artist Nana Danso introduces new key symbols that encapsulate the season’s core themes. A mix of sharp lines, athletic inspirations and African futurism set an evident sense of tautness and functionality.

Grounded in reality yet with a dash of magic, the collection oozes with the inclusive spirit of New York as a destination for dreamers.