"VIRGIL IS HERE"
Virgil Abloh founded Off-White™ in 2013 as a multi-platform creative endeavor, a space for his continuous experimentation. The main medium being fashion yet he combined ideas of streetwear, luxury, art, music, and architecture. Virgil's visionary approach to the medium of fashion remains iconoclastic and profoundly conceptual yet accessible to a broad global audience.
Established in 2013, Off-White™ is defining the grey area between black and white as a color. Under the brand name, seasonal collections of men’s and women’s clothing, objects, furniture, and publications are articulating a current cultural vision. Collections are embedded in a recurrent back story with an emphasis on creating garments that have an identity by design. With a design studio based in Milan, the label harnesses Italy’s history and craftsmanship yet offers a global perspective in terms of design and trends.
With a clear vision of splicing the reality of how clothes are worn and the artistic expression of high-fashion, creative director and designer Virgil Abloh explored concepts in the realm of youth culture in the contemporary context.