Not a watch.
The coolest object.

A cultural accessory, Off-White “Time” feels closer to sneaker culture than to traditional watchmaking. An item you choose the way you choose sneakers before stepping out. Instinctively. Emotionally. Based on who you are that day. Driven by frequent drops, the collections evolve through new colorways, collaborations, and ongoing transformation inspired by street and contemporary fashion. Always new reasons to get your hands on the new.
It belongs where culture happens. Off-White "Time" is found in concept stores, fashion, and sneaker destinations and of course watch stores. A disruptive reinterpretation of the watch, into an object, that lives and breathes within the space in between.