Off-White™ launches "BE RIGHT BACK", the new sneaker that encourages you to "BE WELL" by leaning into life’s gray areas—the everyday moments that get you from where you’ve been to where you’re going. As sequel and complement to the iconic "OUT OF OFFICE" sneaker designed by Virgil Abloh in 2020, the "BRB" is all about making you time so you can be your best self. Positioned at the intersection of sport and style, it features iconic Off-White™ codes, including a brand-new take on the signature Arrow for a sense of velocity.

The first "BRB" drops in New York with a limited-edition colorway inspired by the Big Apple itself, one of four in a special city-inspired pre-launch capsule. The NYC colorway draws inspiration from the public bus as a symbol of the intersection of fashion and the city. Equally, the public bus serves as a catalyst for collective movement, facilitating people in their journey from A to B and the cultural journey from the streets to the runway.

The second limited-edition "BRB" colorway debuts in Miami as part of a special pre-launch capsule. Leaning into the city’s unique aesthetics, notably the pastel hues and blue tint of its neo-baroque pools and the glow of the sun, the Miami "BRB" pays homage to the vibrant arts and lifestyle scene in a city that Virgil loved and has influenced many Off-White™ designs.

The next city to drop in the special pre-launch "BRB" capsule is Milan. The limited-edition release borrows from the iconic colors of classic Milanese trams, features of the past that have lost no relevance over the years, emerging instead as timeless symbols of evolution. Much like Off-White™, the tramway was made to last forever.

The final limited-edition "BRB" drops in Paris, completing the pre-launch capsule ahead of the shoe’s Fall Winter launch. Like the NYC colorway, the Paris shoe draws inspiration from the city’s public buses. The bus is not just a place where fashion meets the street but also a great equalizer and a symbol of diversity. People from all walks of life ride the bus, freely expressing themselves as they wish.