Stéphane Ashpool begins with the varsity jacket as a universally recognizable symbol of belonging, team identity and confidence, then asks what happens when that familiar language is shifted. Drawing on his longstanding relationship with Virgil Abloh, the founder of Pigalle combines Off-White™ heritage motifs with his own instinct for play and experiment.

The room follows the same principle: recognizable codes are repositioned, reflected and viewed from unexpected perspectives. Rather than abandoning the language of the varsity, Ashpool changes the way it is seen, demonstrating how a simple intervention can transform something deeply familiar.

Sometimes all it takes is turning something around to see it differently.