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BRAND VISION

Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.

Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.

“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™

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About Ibrahim Kamara

Known for his radically innovative work, Ibrahim Kamara has been described as one of the most exciting creative voices of a generation. His distinct point of view is daring, marrying high fashion with the wholly unexpected. Striking the perfect balance between curated looks and bold artistic direction, Kamara elevates his styling into art.

Although he was born in Sierra Leone, Kamara spent his childhood in Gambia. At age 16, he moved to London, where he later attended Central Saint Martins. Kamara's work has since been featured in two exhibitions: Utopian Voices Here & Now (Somerset House, 2016) and Soft Criminal (Red Hook Labs, 2018).

In 2021, Kamara was appointed Editor-in-Chief for Dazed Magazine. His editorial work has also been featured in French, Italian and British Vogue, Double, AnOther, and W Magazine. He has collaborated with photographers including Paolo Roversi, David Sims, Mert Alas & Marcus Piggott, Glen Luchford and Rafael Pavarotti. He has consulted for brands including Off White, Louis Vuitton, Chanel, Burberry, and Marc Jacob, and has collaborated with artists such as Beyoncé, Rihanna, Madonna, Sampha, Robyn, and Solange.